A Glimpse at Female Franchise Success Stories:
In the world of franchising, women are growingly flourishing and prospering. The shift in gender balance is evident as women make decisive steps with their own business- showcased in the present blog by four key players in franchising. Although it had been perhaps in the past however at present franchising is certainly no longer a man’s world. Women are proving themselves when it comes to the franchise business, with a significant increase in the number of female business owners over the last decade. Women’s presence in the franchise world is increasingly growing. While 65 percent of those employed within franchise units are women, the statistics reflect that women are increasingly filling the position of franchise partners, getting their own franchise businesses off the ground and becoming their own boss.
Female franchise success stories:
- Jo Stone & Tracy Townend, Puddle Ducks Franchising Ltd
Jo Stone and Tracy Townend were award winners of the Overall Women in Franchising award. Puddle Ducks was established in 2002 after the pair met at ante-natal classes. As their friendship deepened they realised they shared more in common than the birth of their first children – they shared an ambition to make a grade in business; the requirement to strike a work-life balance; and a inclination to pass on the joy of swimming to babies and children. On having realized a gap in the market for high quality children’s swimming lessons, Tracy and Jo gave in their corporate careers and after much planning, research and training, they launched Puddle Ducks franchise. Presently, they teach thousands of babies and children across the country to swim safely and develop water confidence through a network of dedicated franchise partners. They also operate aquanatal classes for mums to be. Who all who work for the Puddle Ducks’ brand have a passion for swimming, an ambition for growth and a commitment to become experts in every aspect of their business. In 2018, they collectively enjoyed a network turnover of £10,000,000.
- Hannah Drury, Caremark:
Hannah Drury is the Operations Director of Caremark franchise, offering personal home care services. Hannah had an experience of delivering care as she holded up her own family members through illnesses. She was not more than 24 years old when she was asked by her stepfather to take over his Caremark franchise business. Hannah willingly nodded, determined to carry on and build up his legacy. Although she had no experience with franchising, Hannah was ready to take on the challenge and throw herself into the business. Her hard work certainly paid off, and she has since won numerous accolades, including the Young Woman in Franchising of the Year at the EWIF awards. When asked why she chose to buy her own business, Hannah said:
’I’ve always been a hard worker and I knew I was up for the challenge. I came into Caremark open minded. I had never worked in the care sector before but I’m a people person, which helped – at the end of the day, as long as you’ve got your clients’ best interests at heart, then you’re in the right industry .’
- Suzie McCafferty, Platinum Wave Franchising:
Suzie is the MD of Platinum Wave Franchising – an international Independent British Franchise Association Accredited Franchise Consultancy. With over 15 years of first-hand international franchising experience, Suzie is a popular personality in the franchising world. She is a judge for the bfa’s Franchisor and Franchisee of the Year Awards, Chairperson of the Scottish Franchise Forum and her company Platinum Wave is joint sponsor of Scottish Franchise Week and the Northern Franchise Breakfast. On having franchised her own business from a single shop in Edinburgh and grown it to a network of over 70 franchised outlets across 6 countries, it is fair to say Suzie is fairly well-placed to run a consultancy. Suzie was also the Franchise Director and Board Member of a national recruitment franchise and £30m turnover franchise network Select Appointments before she set up Platinum Wave. Suzie took home the award for Service Provider of the Year at the 2019 EWIF awards.
Women win in franchising:
As evident, success in the franchising world is hardly limited to men who invest in the franchise sector. Women are increasingly showing their presence as franchise partners and franchisors alike, and our success stories highlight how much can be achieved by women in the industry. The franchising community encourages transparency and mentorship, which makes it ideal for women seeking new career opportunities and worthwhile investments. If you are considering getting into the franchise business, get in touch today itself to find out more about our opportunities to bloom and prosper.
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