Genesis Colors P Ltd. was founded in 2001 with the goal of becoming a global fashion conglomerate on par with international design firms. While introducing premium Indian fashion labels to the rest of the globe, the company was also the first in India to introduce the notion of luxury retail. Genesis Colors Pvt Ltd, India’s largest fashion company, owns and markets the BWITCH brand. This high-end underwear brand debuted in 2008. The brand’s essence is based on the idea that lingerie is more than just an item of clothing; it’s an extension of a woman’s personality. As a result, BWITCH provides a comprehensive choice of products for every woman to express her unique attitude and lifestyle. A look for any emotion, thought, and occasion that not only complements but also adds to the overall look.
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