The company was founded in 2003 and is headquartered in Mumbai, India’s fashion and financial hub. Esotici Usura pioneered the fast fashion business model, which entails adjusting to the rapidly changing fashion and style demands of India’s ever-growing youth. Esotici Usura has a long history of environmental stewardship. From product design through production and distribution, the notion of sustainability is interwoven into every element of the firm and business.