The LOVABLE Brand name has virtually iconic status in the Premium lingerie market as a result of ongoing expenditures in creating Brand Image. With over 1200 outlets, LOVABLE is currently the leading brand among all Large Format Chain Stores, Department Stores, and Lingerie Stores. DAISY DEE’s distribution network includes 5500 retail outlets, 65 distributors, and a sales team of 36 individuals. As a result, the company controls both the Premium and Mass Market segments of the lingerie market in India, thanks to its two major brands. Among all premium underwear brands, Lovable Lingerie Limited has built the strongest nationwide distribution network. The company has been selling its products in all of India’s main cities, as well as exporting to the United Arab Emirates.
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