Aramya (Starting 60 Lakhs)
Category | Women's Ethnic Wear — Fashion & Lifestyle |
Investment Required (in INR) | Starting from ₹60 Lakhs. Two tiers available: Tier 1 — ₹60 Lakhs (₹3,000 per sq ft) Tier 2 — ₹1 Crore (₹5,000 per sq ft) 100% refundable at exit. |
Space Required (in Sq. Feet) | 2,000 – 2,500 Sq Ft | Location scouted and finalised by Aramya. No site-hunting required from the Franchise Partner. |
ROI (expected) | 15%+ Minimum Guaranteed Annual Returns Target ~18% IRR with revenue-linked upside potential |
Franchise Type | FOCO – Franchise Owned, Company Operated. 100% brand-managed. Zero operational involvement required from the investor. |
Brand Information
Headquarter | Jaipur, Rajasthan |
Total Franchise Outlets | 12+ operational stores in Bangalore, all profitable from Month 1 |
Google Review Ratings | 4.4/5 |
Year Established | 2024 |
Founders | Ankush Goyal — Founder | Ex-VP, Z47 (Matrix Partners) | IIT Delhi '13 Shalinee Daga — Head of Retail | Ex-AVP, Credit Suisse | IIT Delhi '13 |
Products / Services Offered | Women's ethnic wear — Kurtas, Suits, Co-ords & More. Size-inclusive: M to 10XL. Separate top and bottom sizing available. 50+ new designs launched every week. In-house design and manufacturing. |
Vision of the Brand | To build one of the world’s most loved fashion and lifestyle brands and help people express themselves. |
Mission of the Brand | To empower women to express elegance and confidence through comfortable, stylish, and affordable ethnic wear. |
Expansion Preference
Preferred Locations for Expansion: Regions where the brand is focusing its franchise growth. | Bangalore | Hyderabad | Ahmedabad | Mumbai | Pune | Chennai Note: Investment is location-agnostic — you can invest from anywhere in India. |
Financial Details
Franchise Fee | Zero. No franchise fee charged. Every rupee of the investor's capital goes directly into store setup and inventory. |
Franchise Royalty (%) | NA — No royalty charged. |
Total Investment Required: Includes franchise fee, setup costs, and additional charges. | Two entry tiers: Tier 1 — ₹60 Lakhs (₹3,000/sq ft for a 2,000 sq ft store) Split: ₹30L Property Security Deposit + ₹30L Inventory Security Deposit. Fully refundable at exit. Tier 2 — ₹1 Crore (₹5,000/sq ft for a 2,000 sq ft store) Split: ₹18L Property Security Deposit + ₹50L Inventory Security Deposit + ₹32L CAPEX. Fully refundable at exit. Note: These introductory terms are available only for the first 15 Franchise Partners signed under the FOCO model. |
Expected ROI (Return on Investment) | Tier 1 (₹60L): Minimum guaranteed floor of 15% p.a. (₹75,000/month). Target XIRR ~18% p.a. Upside potential up to 23% p.a. when store outperforms. Tier 2 (₹1 Cr): Minimum guaranteed floor of 15% p.a. (₹1,25,000/month). Target XIRR ~18% p.a. Upside potential up to 23% p.a. when store outperforms. Payouts are made monthly, directly to the Franchise Partner's registered current account, by the 10th of every month. |
Payback Period: Estimated time to recoup the investment. | Full principal is returned at the end of the 3-year tenure — there is no payback period in the traditional sense. Monthly payouts are the investor's return on capital. Payouts commence from the date of investment transfer, not from store launch. |
Operational Requirements
Area Required: Minimum space needed for setup | 2,000 – 2,500 Sq Ft | Location scouted, vetted, and finalised entirely by Aramya. Franchise Partner has no site-hunting responsibility. |
Staffing: Number and type of staff needed | Zero involvement required from the Franchise Partner. Aramya manages all staffing, HR, training, and payroll end-to-end. The investor has no interaction with store staff. |
Training Support: Training provided by the franchisor | Zero involvement required from the Franchise Partner. Aramya manages all staffing, HR, training, and payroll end-to-end. The investor has no interaction with store staff. |
Marketing & Sales Support
Marketing Support: Advertising and promotional assistance offered | Yes — national brand-level marketing and store-level promotional campaigns are fully managed and funded by Aramya. No marketing contribution is required from the Franchise Partner. |
Sales Support: Guidance on driving revenue and customer acquisition | Yes — complete day-to-day sales operations, customer acquisition, and revenue management are handled by Aramya's dedicated retail team. |
Infrastructure & Materials Support
Raw Material Supply: Support in sourcing inventory/raw materials |
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Interior Design Assistance: Help in designing and setting up the franchise outlet | Yes — Aramya designs, executes, and maintains all store interiors and fit-outs. The Franchise Partner receives a fully finished, launch-ready store. All interior costs are structured within the investor's capital and are fully refundable at exit. | |
Site Selection Assistance: Guidance on choosing the right location |
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Legal & Agreement Terms
Agreement Tenure: Duration of the franchise agreement. | Yes — Aramya identifies the property, negotiates the lease directly with the landlord, and completes all fit-outs. The Franchise Partner has no interaction with the landlord at any stage. Aramya holds the 9-year master lease; the finished store is sub-leased to the Franchise Partner for the 3-year term. |
Renewal Terms: Conditions for renewing the franchise agreement. | At the end of the 3-year term, Aramya and the Franchise Partner may mutually review the store's performance and agree on revised commercial terms for the next tenure. |
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